Work
Alina Cosmetics
Alina Cosmetics

“The collaboration with the IWAVESMEDIA team is familiar but nevertheless highly professional. We were not only able to bring our e-commerce applications up to the latest state of the art, but also achieved 100% integration of all systems.”

Petra Nowara, Senior E-Commerce Manager

Inspiring Beauty

Alina Cosmetics

ALINA COSMETICS not only has an online shop, but also five stationary perfumeries in the Fashion and Designer Outlet Center Parndorf, the Designer Outlet Salzburg, and at the Berlin and Ochtrup locations. A visit is definitely worthwhile - because we also present the latest trends on site, offer professional advice and give you a few inspiring beauty tips for at home.

The challenge with this e-commerce project was that we had to take over an unstable system based on Sylius and ezPublish and transfer it into a high-performance, modern application.

In our view, the cosmetics industry, along with the fashion industry, is one of the most complex environments for representing all products and variants - but also the fact that the end customer is given goodies and giveaways.

Visit Alina Cosmetics
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30.000

Articles in Rotation

8

Servers in Sync

24

Workers in Action

62

Automated Processes

Backend
Shopware 6 Headless Backend
Advanced e-commerce platform using Shopware 6 Headless. This solution allows for a fully flexible and scalable backend that meets the specific needs of the cosmetics market, ensuring smooth operations and an exceptional customer experience.
Frontend
Shopware Composable Frontends
We designed an intuitive frontend using Shopware Composable Frontends with Nuxt and Tailwind. This approach delivers a fast, responsive, and visually appealing user interface, ensuring a seamless shopping experience across all devices, while maintaining flexibility and scalability for future updates.
Process
Laravel Custom Middleware
Real-time interfaces and micro services connecting the e-commerce platform, Microsoft Dynamics, and Emarsys. This integration ensures up-to-date stock levels and pricing, providing accurate information to customers and improving synchronization between the systems for a seamless and efficient process.
Systems
Microsoft Dynamics Navision
We integrated multiple systems to streamline business operations. Our team connected the ERP (Microsoft Dynamics Nav) with the e-commerce platform, ensuring seamless synchronization across inventory, orders, and customer data, resulting in greater efficiency and accuracy.
Marketing
Emarsys Customer Engagement
Emarsys Integration to enhance customer relationship management and digital marketing efforts. With Emarsys, personalized and automated marketing campaigns are delivered, improving customer engagement, retention, and overall business growth.