Afro Coffee

“Working with IWAVESMEDIA is easy. These guys are first and foremost interested in the entire process from goods receipt to warehouse management before they start developing an e-commerce application. They always have the big picture in mind - and advise us far beyond normal software development.”

Christian Gappmaier, Operations Manager

Colorful spirit, strong soul

Afro Coffee

Afro Coffee is a young, dynamic brand based in Salzburg. The aim is to produce sustainably grown coffee while responding to the needs of coffee farmers and supporting them sustainably.

By developing a high-performance e-commerce application for B2B and B2C customers, sales were massively supported and communication around the brand was built up.

Through automated processes and the seamless integration of Xentral ERP, BMD Business Software and Amazon Markets, the online business was able to meet the requirements of a growing company from day one.

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+ 170 %

Increase in sales

+ 67 %

Conversion rate

+ 60 %

Site Performance

100 %

Automated processes

Backend
Shopware 6 Evolve
We developed an advanced e-commerce platform using Shopware 6 Evolve. This robust backend solution provides flexibility and scalability, enabling Afro Coffee to easily manage products, orders, and customer interactions, ensuring smooth operations and future growth.
Frontend
Shopware Custom Theme
We created a custom frontend for Afro Coffee using Shopware Frontends and a tailor-made theme. The design emphasizes both functionality and aesthetics, delivering an intuitive and visually engaging shopping experience that reflects the brand’s identity.
Middleware
Integration for Amazon B2B and B2C
We integrated Amazon B2B and B2C order management with Afro Coffee’s platform. This seamless middleware integration allows for efficient processing of both business and consumer orders, ensuring smooth operations and accurate data synchronization across platforms.
Systems
BMD Business Software Integration
We integrated BMD Business Software as the ERP solution to ensure smooth management of finances, orders, and customer data. This integration allows Afro Coffee to centrally control and process data accurately across all business operations.
WMS
Xentral WMS Integration
By integrating Xentral for warehouse and inventory management, we optimized the handling of stock and orders. Afro Coffee benefits from efficient and error-free synchronization between inventory, orders, and stock levels, leading to better control and optimized logistics.